This is the recorded Understanding Commercialization Within Biopharma course with the same content, interactive exercises, and course materials that are given in the live version. You have 3 months to view this course.
Understanding Commercialization Within Biopharma is an eight-hour course that uses real-world examples to explain the big picture of strategic commercialization and the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creating the Therapeutic Target Profile (TPP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for scientists and non-scientists who need to understand how therapeutics are successfully launched and commercialized.
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- Read all articles
- Answer all knowledge check questions
- View entire course
- Read all articles
- Answer all knowledge check questions
03 Week 3: Pre-Launch Commercialization Planning
06 Week 6: In-line Planning
- View entire course
- Read all articles
- Answer all knowledge check questions