This is the recorded Understanding Commercialization Within Biopharma course which has the same content, interactive exercises, and course materials that are given in the live version. You have 3 months to view this course.
Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutic Target Profile (TPP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientists and non-scientists who need to better understand how therapeutics are successfully launched and commercialized.
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06 Week 6
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