Recorded Understanding Commercialization Within Biopharma

  • Course Price: $895 USD
  • Course Run Time: 8 hours
  • Course Level: Level 1 - Foundational
  • Completion Period: 3 month

This is the recorded Understanding Commercialization Within Biopharma course which has the same content, interactive exercises, and course materials that are given in the live version. You have 3 months to view this course. 

Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutic Target Profile (TPP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientists and non-scientists who need to better understand how therapeutics are successfully launched and commercialized. 

Takeaways
  1. Identify key commercialization success factors and their value as a core, differentiating competency.
  2. Gain access to a commercialization “toolbox” that can be immediately and practically applied.
  3. Internalize a deep understanding of the product launch process.
  4. Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics.
  5. Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access.
View Outline
Certificate Requirements
  • View entire course
  • Read all articles
  • Answer all knowledge check questions
Introduction to Commercialization
Knowledge Check
Early Planning
Knowledge Check
Pre-Launch Commercialization Planning
Knowledge Check
Creating The Value Proposition
Knowledge Check
Launch Planning
Knowledge Check
In-line Planning
Building and Sustaining Competitive Advantage
Loss of Exclusivity (LOE) Commercialization Planning
Knowledge Check
Linkedin Certificate Demo
Certificate Requirements
  • View entire course
  • Read all articles
  • Answer all knowledge check questions