Understanding Commercialization Within Biopharma
SOLD OUT

Understanding Commercialization Within Biopharma

  • December 01, 2021 - December 02, 2021
  • (Time : 10:00 am - 04:30 pm EST)
  • Price : Not available - SOLD OUT
  • Instructor Name: Jeff Roeseler
  • Course Level: Level 1 - Foundational

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Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutics Target Profile (TTP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientist and non-scientist who need to better understand how therapeutics are successfully launched and commercialized.

Who should attend

Appropiate for those without a commercialization background who need a foundational understanding of the business-side of biopharma. Anyone who works in cross-functional teams, finance, law, marketing, business development, clinical development, project management, administrative support, regulatory affairs, or those new to the commercializaton function.

Takeaways
  1. Identify key commercialization success factors and their value as a core, differentiating competency.
  2. Gain access to a commercialization “toolbox” that can be immediately and practically applied.
  3. Internalize a deep understanding of the product launch process.
  4. Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics.
  5. Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access.
Logistics

Course Delivery:

Some master courses are delivered live, onsite. These courses have a specific street address listed on the registration page.

Some master courses are presented live, online via Zoom. These courses have the text "Zoom - Live Online listed on the registration page.

To view your master course live, online via Zoom:
  1. Log into your Biotech Primer account in the upper right-hand corner of biotechprimer.com.
  2. Once logged in go to “My Profile”.
  3. Go to "User Dashboard" found in the dropdown menu under "My Profile" link.
  4. Click on the class name.
  5. Click on "View Course".
  6. The Zoom link is available 15 minutes before the course begins.

Live, Online Course Recording: Only live, online master courses are recorded and those recordings are made available to registrants for two weeks. So if you cannot attend the course for the entire day or you simply would like to review the content, you can rewatch the course as often as you'd like within the two-week timeframe.

Course Materials: Each master course comes with a downloadable workbook that includes all presented materials. The workbook is available on your “User Dashboard” under “Course Materials”. Please note each workbook is proprietary and is not to be shared with others.

Course Certificate: Once you complete your master course, you can download your course certificate from your “User Dashboard”. You may also post your certificate on your LinkedIn page or list our Biotech Primer class in your LinkedIn education profile by following the “Share” button found next to your certificate.

Refund Policy: All courses and products are final sale. If you cannot attend a course, you may send someone in your place by notifying us at info@biotechprimer.com a minimum of five business days prior to the start of the master course so the ZOOM link and certificate can be reset.

Questions? Contact us at info@biotechprimer.com

Interested in having a customized master course delivered in-house to your team? Contact Stacey Hawkins at stacey@biotechprimer.com

All master courses are presented on Zoom.

To view your master course:
  1. Log into your Biotech Primer account in the upper right-hand corner of biotechprimer.com.
  2. Once logged in go to “My Profile”.
  3. Go to "User Dashboard" found in the dropdown menu under "My Profile" link.
  4. Click on the class name.
  5. Click on "View Course".
  6. The Zoom link is available 15 minutes before the course begins.

 

Our ideal number of participants is 25-35.

We have a diverse audience in experience, education, and job description. Attendees range from C-level executives to manufacturing shift-workers; those new to the industry to season veterans who may find themselves in a different position or with a new company. This mixed of backgrounds extends the learning for all since everyone has something to contribute to and learn from the group.

Master courses begin at various times, please refer to the specific class for which you signed up. The Zoom link is available starting 15 minutes before the class begins.  There are 10-15-minute breaks between each section and a 45-minute break for lunch. 

You need a computer with internet access and a built-in mic or headphones. 

All course materials are kept on your Biotech Primer dashboard. Course materials include an electronic PDF copy of all presented slides and activities; some courses include a glossary of biotech terms or a list of commonly used acronyms. 

Each master course comes with a downloadable workbook that includes all presented materials. The workbook is available on your “User Dashboard” under “Course Materials”. Please note each workbook is proprietary and is not to be shared with others.

Our instructors are dynamic, industry-experienced experts. In fact, this is what sets us apart from other training organizations – our instructors! Anyone can “learn the presentation”- but our instructors can handle your most difficult questions. Our engaging Biotech Primer instructors “edu-tain” you with their own personal war stories.

We do not provide credit hours, however if an organization requires only our signature to receive credit hours we are happy to sign your document. 

Once you have completed your course, your certificate will be available on your dashboard.

All courses and products are final sale. If you cannot attend a course, you may send someone in your place by notifying us at This email address is being protected from spambots. You need JavaScript enabled to view it. a minimum of five business days prior to the start of the master course so the ZOOM link and certificate can be reset.

When we teach an open enrollment master course onsite, we provide coffee and water throughout the day. We do not provide lunch so you can either bring something to eat or go to a local restaurant for lunch. 

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Understanding Commercialization Within Biopharma

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