Understanding Commercialization Within Biopharma

Understanding Commercialization Within Biopharma

  • March 24, 2021 - March 25, 2021
  • Time : 09:00 am - 03:30 pm EST
  • Price : $1325 USD
  • Instructor Name: Leo Adalbert
  • Course Level: Level 1 - Foundational

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Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutics Target Profile (TTP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientist and non-scientist who need to better understand how therapeutics are successfully launched and commercialized.

Who should attend

Appropiate for those without a commercialization background who need a foundational understanding of the business-side of biopharma. Anyone who works in cross-functional teams, finance, law marketing, sales, business development, clinical development, project management, administrative support, regulatory affairs, or those new to the commercializaton function.

Takeaways

1. Key success factors and their calue as a core, differentiating competency.

2. Commercialization "toolbox" that can be immediatly and practically applied.

3. Deep understanding of the product launch process.

4. Issues, opportunieties, and challenges of effective commercialization strategy and tactics.

5. Elements needed to build value-deminstration stories that help optimize reimbursement and market access.

Logistics

Course Delivery:

All instructor-led virtual courses will be presented on Zoom. To access the course on Zoom, log into your Biotech Primer account in the upper right-hand corner of the website. Your username is your email address you registered with; your password was sent to you in an email upon registration. If you cannot find this registration confirmation email, reset your password on the login page. Once logged in, go to "User Dashboard" found in the dropdown box under your "My Profile" link. The Zoom link will be available 5 minutes before the course begins. Click on the orange "View Course" button and enjoy your course.

Course Materials:

Course materials will be available on your dashboard. You will be given access to a portal where you will be able to view the course materials. Please note the course material will remain on the Biotech Primer portal and you will not be able to download or print these materials. However, you will have access to these materials whenever you log into your Biotech Primer account.

Course Certificate:

Once you have completed your course, your certificate will be available on your dashboard.

Breaks:

There will be a 10-15-minute break between each section. You will be given a 45-minute break for lunch.

Refund Policy: All courses and products are final sale. If you cannot attend a course, you may send someone in your place by notifying Emily Sullivan at sullivan@biotechprimer.com no later than one week prior to the start of the class as the Zoom account will need to be reset.

Questions?

For this course: Emily Sullivan sullivan@biotechprimer.com
Customized training questions: Stacey Hawkins stacey@biotechprimer.com

All instructor-led virtual courses will be presented on Zoom. To access the course on Zoom, log into your Biotech Primer account in the upper right-hand corner of the website with the username and password you chose when you registered for the course. Once logged in, go to "User Dashboard" found in the dropdown box under your "My Profile" link. The Zoom link will be available 5 minutes before the course begins. Click on the orange "View Course" button and enjoy your course.

Our ideal number of participants is 25-35.

We have a diverse audience in experience, education, and job description. Attendees range from C-level executives to manufacturing shift-workers; those new to the industry to season veterans who may find themselves in a different position or with a new company. This mixed of backgrounds extends the learning for all since everyone has something to contribute to and learn from the group.

The class begins promptly at 9:00am. There will be a 10-15-minute break between each section. You will be given a 45-minute break for lunch. Classes end at 3:30pm.

You need a computer with internet access and a built-in mic or headphones. 

All course materials are kept on the Biotech Primer portal which you will have access to indefinitely. Course materials may include an electronic PDF copy of all presented slides and activities; some courses include a glossary of biotech terms or a list of commonly used acronyms. 

Once you register for a class, course material is available on your Biotech Primer account dashboard. You are given access to a portal where you are able to view the course materials. Please note the course material will remain on the Biotech Primer portal and you will not be able to download or print these materials. However, you will have access to these materials whenever you log into your Biotech Primer account.

Our instructors are dynamic, industry-experienced experts. In fact, this is what sets us apart from other training organizations – our instructors! Anyone can “learn the presentation”- but our instructors can handle your most difficult questions. Our engaging Biotech Primer instructors “edu-tain” you with their own personal war stories.

We do not provide credit hours, however if an organization has access to accreditation, we are certainly willing to sign needed documents to get someone their credit hours.

Once you have completed your course, your certificate will be available on your dashboard.

All courses and products are final sale. If you cannot attend a course, you may send someone in your place by notifying Emily Sullivan at This email address is being protected from spambots. You need JavaScript enabled to view it. no later than one week prior to the start of the class as the Zoom account will need to be reset.

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